A blank canvas; white, empty, yet rich with so much potential. At Martketer Inc our near approaching move to OCI has us starting with just that, a blank canvas. Though the space is built, the walls are empty and no character has been given to our office space yet.
Although we are sticking to the white roots of the building that currently exist, the design is intentional. We want a space that fosters creativity, a space that is aesthetically pleasing, while still offering our creatives the opportunity to focus and draw inspiration from client work, rather than becoming distracted in their surroundings.
As the Art Director, Alecia has played a vital role in bringing the new office space to life, “we wanted the space to be reflective of who we are as a company. A group of young, energetic, fun individuals who are hardworking and committed to providing the best end product for our clients. We believe that is reflected in the way we’ve designed our space, simple and minimalistic, while still filled with character and creative features.”
The inspiration was art galleries, blank spaces that highlight the work inside. As a marketing and design agency, this is exactly what we wanted to replicate. We used a blank sheet of paper approach, making the workspace open concept and flexible to meet our varying needs. The colour palette is neutral, sticking to black and white, which will provide the timeless look the team desired, consistent with the rest of the OCI building.
When asked what she’s most excited for, Alecia didn’t hesitate, “the lake-view and the collaborative spaces. For me, there is nothing quite like nature to focus in on the work I am doing. Even though we will be in the heart of downtown, the lake-view will provide a sense of clarity to our thoughts, and I’m sure that’ll be reflected in the work we are doing. We also have some big plans for the collaborative spaces, I can’t wait to see how those spaces are used to create client work and come together as a team to celebrate the work we have done.”
With the move-in date fast approaching, we are anxiously awaiting our big move and eager to start our next chapter with Martketer Inc.