about kelowna women’s shelter
The KelownaWomen’s Shelter (KWS) is a non-profit organization that exists to provide a safe place for women and their children who are actively fleeing domestic abuse. The Shelter offers much-needed financial and emotional support through the provision of temporary housing and other living necessities along with ongoing counselling and social educational programs. KWS serves the community between Peachland and Oyama at no cost to the client.
With the Kelowna Women’s Shelter founded in 1980, the organization’s brand was well established. However, the tools and materials the KWS used to communicate with clients and community partners required a more modern aesthetic and a website with enhanced capabilities. Due to the critical nature of the services WHS provides, it was imperative to create a site that was easy to access as well as to navigate.
capturing the brand
We incorporated elements of the original branding, such as the flower logo, into the refreshed identity to maintain recognition within the community and to create a cohesive flow throughout the marketing materials. Images of modern women in typical surroundings were integrated into the branding to demonstrate that abuse is not selective, it can happen to anyone. An air of optimism and strength is reflected in many of these visuals to symbolize that there is hope for those who have sought help from the Women’s Shelter.
The sans serif font was selected to complement the existing brand font and is used as a header to clearly and distinctly outline the subject matter it addresses. It suggests stability, steadiness, and a sense of consistency- qualities that speak to the nature and services of the Kelowna Women’s Shelter.
The serif type face is easy to comprehend and adds warmth to each page of the website. It allows for quick digestion of the written content, something that is significant for an individual in a time of despair who is seeking assistance or counsel.
creating a friendly user experience
It was particularly important to create a mobile friendly website for the Kelowna Women’s Shelter as clients may have limited time and resources in their efforts to leave a dangerous situation at home, and could conceivably be on the move while seeking contact information for the Shelter. It was vital that the website and the resources it encompasses be fully and easily accessible.
incorporating unique needs
The ongoing safety and security of clients is a top priority for the Kelowna Women’s Shelter. As such, the website was customized with a Quick Escape button that will immediately exit the website with one click should the user find they are no longer in a stable environment to view the website. Additionally, the phone number for the Shelter’s 24-hour help line is prominently displayed on each page of the site for quick visual location. Furthering underscoring the commitment to client safety, the website does not list the physical address of the Shelter, while still providing ample contact information for potential clients or members of the community who wish to volunteer or donate.