Founded in 1908, the University of British Columbia is a globally recognized institution responsible for the education of thousands of individuals each year. They offer multiple extra-curricular programs and regularly contribute top-notch research to the world of academia. Their two campuses, Okanagan and Vancouver, offer students the opportunity to choose a fully customizable program that will work best for them.
We’ve worked with UBC on a variety of projects. Having had multiple team members graduate from UBC, as well as multiple interns going to UBC while participating in a Martketer Inc. internship, we feel a close connection to the University and believe in continuing to further our commitment to them as an organization. We’ve also worked closely alongside the Management Student Association through the University of British Columbia.
Our investment in Kelowna goes far beyond hiring students out of school and bringing on UBC interns. We’re equally invested in working with the University to create a mutually beneficial environment for students. As a team, we’re often asked to speak at various University events on relevant topics targeted at youth employment retention in the Okanagan. We recently presented to students on the importance of “personal branding” as well as “resume building”. This allowed us to make connections with the students and also foster student interest in local hiring opportunities and how to take advantage of them.
We recently worked with the Management Student Association on a retainer basis. The MSA is a student run organization for Business Management students interested in creating community connections and business experience. This partnership allowed us to conduct semi-regular meetings regarding mentorship, hiring opportunities and marketing suggestions, strategy and implementation.
In addition to presenting at the University’s Okanagan campus, we’ve also worked in close conjunction with a marketing class to create and monitor a semester long project. This process involved partnering student teams with local non-profits and providing input and direction on marketing plans for those non-profits. Not only were we able to connect with students and give feedback on presentations and projects, but this allowed us to connect non-profits in the Okanagan with free insight into in-depth strategies, something they typically don’t have the budget for.
the web experience
In addition to advising MSA team members on marketing strategy, we also worked alongside them on a website upgrade and varying training sessions. This allowed them the opportunity to learn more about website design, back-end coding, and the importance of an online presence. Upon project completion, we set them up with various tutorials so that they would be able to maintain their website.