Volinspire is a community engagement platform that brings volunteers, charitable organizations, and businesses together to build stronger and more connected communities. It aims to create connections between local change makers and facilitate social change with a wide spread impact across Canada. Overall, it creates a previously unfounded opportunity for businesses to show they care, charities to reach volunteers, and vice-versa.
We were brought on by Volinspire to create varying marketing materials to increase their online reach and presence. Their brand messaging needed to match their top notch development and values, something we strongly believe in. We worked closely with the Volinspire team to create custom iconography, brochures, print materials, and UI/UX interface design for an updated, intentional look to reach their desired target market.
The custom iconography completed for Volinspire was designed with a specific vision in mind. Based on their wide spread target market, we aimed to create designs that would allow for positive brand association. The flat, graphic style used communicates friendliness and fun to all ages and demographics. The overall style allows people, cities, and towns to be depicted in a similar size, creating a sense of openness and gamification.
The Permanent Marker font was chosen simply for its fun look and feel. It creates the look and feel of design friendly tools, and acts as a reminder that great ideas often begin as a sketch before they come to full fruition. Not only that, it represents Volinspires inclusive nature and overall friendly outlook. It appeals to all ages and demographics.
Fira Sans was intentionally chosen for its versatility and ease of coverage across all platforms. Its legibility is unparalleled and is easily read, regardless of screen quality or rendering. Created for OS applications specifically, this font translates well into the software industry and is universally recognized for its clear line weight.
pulling the pieces together
Volinspire is a community partner we’re proud to be associated with. Their contribution and unique insight within the tech community and commitment to creating a better community ensure they’ll make it in the long run (and having a killer brand presence doesn’t hurt)!